MySpeak Go-to-Market
SpeakAnyWay wanted to launch a new product - MySpeak. Not only was the product the first-of-its-kind, the timeline to go-to-market was days since they were unveiling the tech at a conference. But if there’s one thing I love, it’s a problem to solve with a deadline to meet.
The Framework
We referred to this GTM as a “GTM, lite” plan. The setup would be to demo live at the conference and then fast-follow with collateral to the post-conference attendees. The timeline was 8 days and counting.
The Collateral
I created a webpage for SEO hits and post-conference searching, a one-page PDF as an email campaign attachment, and updated pricing plans to align with the current pricing packages. I also prepped the on-site team with demo talk tracks, objection handling, and positioning statements.
The Results
Parents and professionals loved the product, but an unanticipated persona emerged - food truck vendors. Every food truck vendor asked how they could get MySpeak menus for their trucks and how they could get their menus turned into AAC boards on SpeakAnyWay.